April 30, 2018

Audience: Executive Leadership, Foster Caregivers, Shelter/Rescue Staff & Volunteers, Veterinary Team

Organization: Stray Cat Alliance
Investigator(s): Christi Metropole
Grant Amount: $26,450
Project Type: Phase 1
Project Status: Research Complete

Project Summary

Stray Cat Alliance evaluated the sustainability of the Safe-At-Home project by fundraising for the project within their community. The project used the following channels to increase the support: direct mail, email/social media, major gifts & mid-level donors, sponsorship and events. The project was successful; funding increased from 2017 to 2018.

Objective(s)

To increase monetary support through a variety of fundraising channels.

Methods

The following fundraising methods were used to increase financial support: direct mail, email/social media, major gifts & mid-level donors, sponsorship and events.

Results

  • Direct Mail raised $29,009
  • Email/Social Media (Saving Pets Challenge) raised $153,091
  • Major Gifts & Mid-Level Donors raised $94,850
  • Sponsorships and Events raised $5,774
  • Total: $282,724
  • Increase in Constituents: 2,060

Conclusions

Funding for the project increased from 2017 to 2018.